ev means home.
A father–daughter brand built on brass, craft, and the belief that objects should carry a human hand.
Design • Detail • Home
Born of Design.
Made with SOUL.
ev respects authentic “Made in India” that also contains history and craftsmanship with attention to every small detail.
The identity of ev’s collection resides in the authentic “Made in India”. ev’s products are plastic-free, chemical-free and made with love by the best Indian artisans. ev offers customisation from colour to material to inscription for a loved one.
Jimmy (Ajay Gupta) is founder of Paragon Metal Industries — a manufacturer and exporter of brass handicrafts from India for over 30 years.
Adi (Aditi Gupta) started as a TV journalist, then a luxury marketer, and now ev — another dream to promote the artisans of India.
ev is the brainchild of a father and a daughter. One a veteran in the brass industry and the other a luxury marketing professional in the capital, New Delhi.
The meaning behind ev
ev joins two words — earth (your “space”) and vigor (your “strength”, “energy” and “force”). Through its collection, ev intends to connect your earth with your vigor.
The literal meaning of ‘ev’ in Turkish is Home.
ev Vision
ev is for those who are not satisfied to have an ordinary product in their home, but search for authentic quality that also contains history, craftsmanship, and is designed with the individual in mind.
When you buy ev’s artisan objects, you are not just buying an item — you are buying a piece of the artist. You are a supporter, a fan, a collector of art.